Decide what counts as a win

Split tests on j7 used to rank on a blended engagement score — clicks, reads, dwell and repeat visits, all mixed together. Useful, but it assumed everyone is chasing the same thing. Now you tell j7 what winning means, and it ranks on that.

Four goals, your call

Open any page's analytics and you'll find a ranking by picker with four options: Engagement (the old blend), Reached end (how many people make it to the bottom), CTA clicks, and Leads captured. Pick the one that matches what the page is actually for.

Autopilot serves the winner of your goal

Flip autopilot on and j7 stops splitting traffic evenly and starts serving the confident winner to everyone — measured by the goal you chose. Optimize for leads, and the variant that captures the most emails becomes the one new visitors see.

Still honest about confidence

A winner is only suggested once every arm clears a minimum sample, and j7 tells you how sure it is — early, leaning, or a strong signal. No declaring victory on three clicks.

Same split-testing engine you already had — now pointed at the outcome you actually care about.